PurpleGroup is a full-service strategic communications and advertising firm that leverages its cultural expertise in the Hispanic, multicultural, and total markets to develop powerfully engaging messages that maximize results. Our society has gone beyond multicultural to become a new America. A blending of color, race, values, and traits adopted from Hispanics, African Americans, Whites, and Asian cultures, creating something new…we call it Purple. Purple is the new America. We understand the complexity of this new world. We can help you respond to the current multicultural landscape while building new, relevant relationships. We invite you to Think. See. Be Purple!