Work: Case Studies

Magic happens when people come together around a shared purpose and use their passion and talents to make a difference. Also, things get done.

All Stars Project of Chicago

Mission

The All Stars Project of Chicago had an ambitious goal: Initiate 10,000 new conversations in communities hardest hit by violence. On this Community Action Day, hundreds of volunteers from around the City equipped with questionnaires set out to talk one-on-one with residents, sparking meaningful dialogue about what Chicago’s communities need and what kinds of activities and people have an impact on violence. Our mission: get the word out. In the midst of this, they also had to pull off a large-scale fundraiser for their biggest donors.

Approach

Ideaction worked with All Stars Project to coordinate their key partners around the primary messaging around Community Action Day and organized a press conference at City Hall that announced the project. We put together a custom media outreach list and connected with reporters on the day itself. Concurrently we put together an event management and production team that could organize and execute their fundraising luncheon hosting over 300 business leaders, philanthropists, and inner-city young people.

Impact

Both Community Action Day and the benefit luncheon were a success. Community Action Day received television media coverage, and the benefit, well planned and executed raised more than $407,000—
the largest contribution to the organization’s Chicago programming since they expanded to Chicago in 2007.