Work: Case Studies

Magic happens when people come together around a shared purpose and use their passion and talents to make a difference. Also, things get done.

Chicago Cares


Chicago Cares needed innovative strategies to increase participation and awareness for Chicago Cares annual Serve-a-thon, but lacked the time or budget for a full-blown redraft and rebrand this year. Our challenge: give them new ideas they can implement this year, and a plan with action steps that created a longer-term path to change.


Ideaction Corps convened a 90 min Thinkathon. Thinkathon is an intense, short session that brings together a curated team of Corps members to problem-solve a specific challenge with a client. The term is drawn from hackathon, an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects in a short period of time. In this case, we use our brains, intuition, and experience to help overcome challenges. We draw from design thinking, the Technology of Participation, and ideas from the Wisdom of Crowds to create a fun, innovative and outcomes focused event.


In 90 minutes Ideaction Corps developed a short-term and long-term plan, with strategies and tactics and rough timelines. We presented a written document to the leadership at Chicago Cares that they can build on and benchmark against.