Work: Case Studies

Magic happens when people come together around a shared purpose and use their passion and talents to make a difference. Also, things get done.

Designathon for Early Education

Mission

Quality early childhood education creates better education, health, social and economic outcomes for children, families and society. In April 2013, the Obama administration proposed a historic $90+ billion early childhood education initiative. The First Five Years Fund (FFYF) and other leading advocacy groups organized a campaign, GrowAmericaStronger.org, to rally support for this historic investment and urge Congress to take action on the President’s proposal. The GrowAmericaStronger.org campaign was also planning events across the nation on June 5 – Early Education Day of Action. Ideaction’s challenge was to help the GrowAmericaStronger.org campaign raise awareness and rally action –quickly and on a limited budget—utilizing digital media.

Approach

Lots of compelling data exists about the value and case for support for early childhood education but we wanted to package this data into compelling social media share graphics in order effectively leverage and expand the digital audience—quickly.  To produce a large number of high-quality infographics in a short timeframe, Ideaction reached out to Corps member Greater Good Studio to organize a one-day Design-a-thon for the Chicago visual design community. The 8 hour invite only sprint event featured advice and motivation from former Obama for America Director of User Experience Jason Kunesh, five respected judges from the City’s leading design studios, four creative director advisors and 25 competitors – representing freelancers and agencies such as Leo Burnett, Razorfish, Gravity Tank, Avenue among others. In order to convert engagement to action, we also created an online petition drive calling on Congress to support investments early childhood education.

Impact

Share Graphics—Teams created 14 incredible share-worthy infographics in 8 hours.

Public Awareness—-The infographics are now being used on social media to engage the public around the urgent need for quality early childhood education.  The winning infographic was tweeted out by Education Secretary Arne Duncan.

Action—More than 39,000 people signed the petition, sending 80,000 letters to their Representative, Senators and the President in support of early childhood education investments.

Policy Change—The ultimate goal of this effort is to bring about policy change in Washington, sending funding to the programs that make our country stronger. Please visit GrowAmericaStronger.org for more details and to sign the petition!

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